Practical articles on direct bookings, campaigns, analytics and hotel management - for revenue teams, marketing managers and hotel directors.
Choose a guide based on your hotel's goals. Start by reading how to increase direct bookings, track the booking journey in GA4 or choose an agency for your hotel.
Hotel management
The Booking.com hotel lawsuit is a collective action at the Amsterdam District Court. By October 2026 more than 15,000 European hotels were in it, about 150 from Croatia. This is not legal advice.
Hotel management
Our fee starts at 1,200 EUR + VAT per month for one hotel and one channel. Media is paid separately, directly to Google and Meta. The real question is not what it costs, but what one direct booking costs compared with the commission.
Hotel management
A hotel marketing agency should say who owns the ad accounts, what sits inside 1,200 EUR plus VAT, and what is billed separately. At Nikton Hospitality the work is led by Toni, in Zagreb.
Hotel management
How to review a hotel website and booking journey: offer clarity, mobile display, prices and conditions, the transition to the engine and completed booking measurement.
Hotel management
Management does not need 40 pages of data. It needs 8-12 KPIs connecting marketing, revenue and operations. Here are the metrics to include and how to interpret them.
Hotel management
Pre-arrival email offers an opportunity to upsell, reduce no-shows and improve the guest experience. Here is how to set up automation that delivers results.
Hotel management
Rate plans in PMS have no value until the guest can understand the difference and book them online. Here's how to structure an offer that's actually being sold.
Hotel management
Google, Booking.com, Tripadvisor and the hotel's own website often show different information about the same property. Here is what tends to be inconsistent and why it undermines trust.
A hotel audit or case study can help assess where your hotel is losing data, bookings and opportunities to make better decisions.
We will review campaigns, the hotel website, tracking and the booking journey, identifying the most important issues and opportunities for growth.
No generic sales presentation. The first conversation is based on your hotel's actual website, booking journey and digital setup.
