OTA commission calculator
An illustrative comparison of OTA commission costs and estimated direct acquisition costs. Results are a guide, not a guarantee.
€120,000
21%
18%
10%
Estimated monthly OTA commission cost
€25,200
Revenue that could shift to direct bookings
€21,600
Estimated direct acquisition cost
€2,160
Estimated monthly difference
€2,376
Annual estimate
€28,512
This calculator is illustrative and does not guarantee results. The default scenario reflects a larger hotel with higher OTA volume. The difference increases with revenue, while direct guests often bring greater lifetime value through return visits, upselling and guest data.
Not every OTA booking can be converted into a direct booking - OTAs generate visibility and demand.
Direct bookings also have acquisition, technology and payment costs, including campaign management and booking journey optimisation.