A monthly report that links investment, campaigns, and confirmed bookings into clear decisions about budget, markets, and priorities for the next month.
Ongoing monthly management
Nikton Hospitality is a hotel marketing agency based in Zagreb. We work remotely with independent 4- and 5-star hotels, including hotels in Austria and Germany.
Onboarding means access to Google Ads, Meta, GA4 and the booking engine, an agreed goal, a monthly report and one monthly conversation.
For hotels in Austria and Germany, reports, emails and documents are in German. Calls and meetings are in English.
We work with the booking engine the hotel already uses. Before we start, we check how the engine sends data to GA4 and what needs to be fixed.
A visit to the hotel in Austria or Germany is possible by agreement.
Monthly management from €1,200 + VAT. The starting scope covers one hotel and one agreed advertising channel - Google Ads or Meta Ads. It includes campaign optimisation, performance monitoring through the existing measurement system, a monthly report and one monthly conversation.
The report should connect investment, booking volume and value, acquisition cost and next decisions. Nikton Hospitality interprets results alongside the season, markets and data limitations so management knows what to maintain, change or investigate further.
The scope and fee for this service are agreed separately based on your hotel's goals, the current system and the access required.
AI illustration
The hotel can receive every month Google Ads report, Meta Ads report, GA4 screenshot, booking engine data, booking review, web agency report and internal sales information. The problem is not the lack of data. The problem is that these data often use different attribution models, KPIs, time periods, and conversion definitions. Google Ads can display revenue that the booking engine allocates differently. Meta can report an attribution booking that GA4 does not display in the same way. Booking engine confirms that the booking was made, but often does not explain which channel brought it.
Management then gets more numbers, but there is no clear answer:
Platforms explain their own performance. A hotel needs to understand its entire digital system. Google Ads aims to show the contribution of Google campaigns. Meta uses its own attribution model. GA4 attempts to connect user journeys across channels. The booking engine confirms bookings and revenue but often lacks full marketing context. Copying these sources into one presentation leaves the hotel with a collection of tables, rather than a management report.
The goal of reporting is not to produce more data. The goal is to enable a better decision.
Management report should answer specific business questions.
The report does not end with a description of what happened. It ends with priorities for the next period.
The management view combines several data sources according to the hotel's digital system: investment → traffic → hotel website → booking engine → booking → revenue. Common sources include:
We do not assume that all systems display the same truth. We compare, validate and label data according to the level of reliability.
Example deliverable
An illustrative example of a report structure. The data presented does not represent the results of a specific hotel.
Management report · March 2026
March recorded 31 direct bookings with total revenue of €49,500. Growth was supported by stronger brand traffic and remarketing, while non-brand activity in Germany lagged because of weaker mobile checkout performance. For April, we propose a landing page test and a review of the booking steps before increasing the budget.
Media investment
4.820 €
Number of bookings
31
Booking revenue
49.500 €
Cost per booking
155 €
ROAS
10,3x
Booking journey conversion rate
3,2%
| Market | Bookings | Revenue | Cost / booking |
|---|---|---|---|
| Croatia | 12 | 18.400 € | 142 € |
| Germany | 9 | 15.200 € | 168 € |
| Austrija | 5 | 8.100 € | 155 € |
| Slovenija | 3 | 4.600 € | 131 € |
| Italija | 2 | 3.200 € | 189 € |
Step 1
Visit website
24.800
Step 2
Entering the booking engine
3.420
Step 3
Checking availability
2.180
Step 4
Starting a booking
980
Step 5
Completed booking
31
What happened: Non-brand campaigns in Germany generated more traffic, but fewer bookings.
Why it probably happened: The German landing page did not match the offer for the selected dates.
Proposed decision or test: Test a landing page with a clearer package offer and availability for the target date.
What happened: Remarketing generated more checkouts, without a proportional increase in bookings.
Why it probably happened: The drop-off occurred after prices were displayed on mobile.
Proposed decision or test: Prioritise checking mobile checkout and how cancellation terms are displayed.
What happened: Brand campaigns had a lower cost per booking than non-brand activities.
Why it probably happened: Most of the demand came from guests who already knew the hotel.
Proposed decision or test: Maintain brand protection, but do not reduce non-brand activity without analysing new markets.
The report does not end with an overview of campaigns and traffic. Every month, the hotel receives a summary of the results, an explanation of the changes and clearly defined priorities for the next period.
We use ROAS as one of the indicators, but not as the only proof of success. The parts of the results can be directly measured, attributed to the platform model or evaluated as an assisted contribution the report does not show them as equally reliable categories.
Step 1
We agree which questions management wants to monitor and which metrics and sources can provide a credible answer.
Step 2
We link data sources in one consistent monthly format.
Step 3
We collect data, check deviations, interpret the result and prepare management conclusions.
Step 4
We review results, make decisions and define priorities, responsibilities and next actions.
Reporting in itself does not create bookings. Its value is that it allows better decisions about where the hotel invests money and what needs to be changed.
For example, a fall in bookings can mean:
A quality management report helps to decide:
The goal is not to find one metric that explains everything. The goal is to connect the available data into a decision that supports direct bookings, revenue and better occupancy.
The Google Ads report explains the result of Google campaigns according to Google's attribution model. Management report connects Google Ads with other channels, GA4 data, booking engine, confirmed bookings, revenue, markets, booking funnel and hotel business priorities. The goal is not just to evaluate the platform, but to understand the entire digital result.
No. High ROAS may reflect strong brand demand from users who already intended to book the hotel. At the same time, a non-brand campaign with lower ROAS can play an important role in attracting new guests or supporting quieter dates. ROAS should be interpreted alongside booking volume, revenue, cost per booking, average booking value, market, the brand/non-brand balance, the booking funnel and the campaign's business priority.
The systems use different attribution models, conversion windows, time zones, data-processing rules, consent signals and methods of connecting users across devices. The booking engine usually provides the strongest confirmation that a booking occurred, but may not know which channel contributed most to the decision. We therefore compare sources instead of automatically treating one as the sole truth.
Reporting can begin with the available data, but we clearly mark the limits. First, we determine what can be measured directly, what platforms are attributing, what is missing, where there are technical errors and what should be prioritized or repaired. We do not fill in the blanks with unsubstantiated estimates.
It depends on the campaigns, GA4, the booking engine and existing reports. If the data is well configured, the structure can be defined relatively quickly. If cross-domain tracking, conversions, booking values or attribution need repair, the initial phase takes longer and may require a separate setup project.
Nikton Hospitality collects and connects available digital sources, validates data, prepares interpretations and defines recommendations. The hotel and its partners should provide access to relevant accounts and, if necessary, provide business data not available in marketing systems.
No. We can work with an existing internal team, web agency, performance partner, booking engine provider and revenue manager. In this case, management reporting can serve as a common framework that connects the results and responsibilities of different partners.
Ongoing monthly management includes one structured management meeting per month. Additional meetings, workshops, detailed analyses or reports for specific projects are agreed according to scope.
No. Reporting does not create demand per se. It enables better decisions on budget, markets, campaigns, offer, web and booking process. We can guarantee a structured process, more transparent data, clearer conclusions and concrete priorities.
In Meneghetti, data from campaigns, booking engines and GA4 are translated into monthly management conclusions and priorities for the next period.
Hotel management
Management does not need 40 pages of data. It needs 8-12 KPIs connecting marketing, revenue and operations. Here are the metrics to include and how to interpret them.
Direct bookings
The cost per booking includes more than the media budget. Here’s how to calculate and compare it with the OTA commission without the illusion of free direct bookings.
We will review your data sources, campaigns, booking engine and existing reports and highlight where the context needed for better decisions on direct bookings and digital investment is lacking.
The first conversation is based on real data and the existing digital system of your hotel, without a generic sales presentation.
