Hotel management
How to choose a hotel marketing agency
A hotel marketing agency should say who owns the ad accounts, what sits inside 1,200 EUR plus VAT, and what is billed separately. At Nikton Hospitality the work is led by Toni, in Zagreb.
Short answer
A hotel marketing agency should say who owns the ad accounts, what sits inside the published 1,200 EUR plus VAT, and what is billed separately. At Nikton Hospitality the work is done by Toni, the agency is based in Zagreb, and a booking is counted by an agreed rule.
- Ask who owns the ad accounts.
- 1,200 EUR plus VAT covers one hotel and one agreed channel.
- The public Meneghetti figures are three percentages, June 2026 against June 2025, source GA4.
AI illustration
A hotel marketing agency should say who owns the ad accounts, what sits inside the published 1,200 EUR plus VAT, and what is billed separately. At Nikton Hospitality the work is done by Toni, the agency is based in Zagreb, and a booking is counted by an agreed rule.
Five questions before a signature
A director should have an answer to five things before the work starts. The questions are the same for an independent hotel in Croatia, on the Adriatic or elsewhere in the EU.
Who owns the ad accounts, on Google and on Meta. Google Ads and Meta accounts belong to the hotel, not the agency. We receive access. When the work ends, the accounts, the data and the campaign history stay with the hotel.
What sits inside 1,200 EUR plus VAT. The published starting fee on the Nikton Hospitality website is monthly for one hotel and one agreed advertising channel. Media, setup and additional services are separate.
Who does the work. The work is done by Toni. Nikton Hospitality is based in Zagreb. Enquiries go to toni@nikton-hospitality.agency.
How a booking is counted. I count a direct booking when the guest has actually stayed: in the booking engine it is not cancelled and not a no-show, and the departure date has passed. The source is the booking engine, not GA4. I use GA4 for the traffic source and the funnel, not for the booking count.
What the starting fee covers
One hotel. One agreed advertising channel. One month. The fee is 1,200 EUR, and VAT is extra. Media is not included in that 1,200 EUR. A second channel, another service or setup is no longer that starting amount.
A result can be checked. At Hotel Meneghetti, direct booking revenue in June 2026 was up 117% on June 2025, direct bookings 121% and sessions 69%. The source is GA4. Ask every agency for an example like that, with a source and a period.
Sources
- Nikton Hospitality, the published offer.
- Meneghetti, the public study. Three figures, June 2026 against June 2025, source GA4.
Next step
The fee-and-media arithmetic continues in the article on the hotel marketing budget. The working frame is the hotel marketing guide, and the starting review is the hotel audit. The study is on the Meneghetti page.
Related: case study Meneghetti Wine Hotel & Winery. Campaigns, the booking engine and direct booking results, June 2026 vs June 2025, source GA4.
Frequently asked questions
Who should own the Google and Meta accounts?
The hotel. Google Ads and Meta accounts belong to the hotel, not the agency. We receive access. When the work ends, the accounts, the data and the campaign history stay with the hotel.
What sits inside 1,200 EUR plus VAT, and what is extra?
The published starting fee is monthly for one hotel and one agreed advertising channel. Media, setup and additional services are extra.
Who does the work?
At Nikton Hospitality the work is done by Toni. The agency is based in Zagreb. Enquiries go to toni@nikton-hospitality.agency.
What may the public Meneghetti study show?
Only three figures: +117% direct booking revenue, +121% direct bookings and +69% sessions. The comparison is June 2026 against June 2025, source GA4. Other figures and the method are not stated here.
Nikton Hospitality. A digital marketing agency for hotels.
About Nikton Hospitality and how we workRelated articles
Hotel management
Hotel marketing cost: fee, media and cost per booking
Our fee starts at 1,200 EUR + VAT per month for one hotel and one channel. Media is paid separately, directly to Google and Meta. The real question is not what it costs, but what one direct booking costs compared with the commission.
Direct bookings
How to increase direct bookings: 6 checks from 84 Croatian hotels
Before the next ad, check six things: your own rate on Google Hotels, parity, a reason to book direct, engine measurement, German language and brand searches. These are the points where Croatian hotels most often lose the guest.