A digital partner that understands the entire hotel booking journey.
Nikton Hospitality takes responsibility for campaigns, tracking, the booking journey and management reporting, giving your hotel a clear picture of results and priorities.
Who works with the hotel
Nikton Hospitality is a brand within Nikton Development d.o.o., Rudeška cesta 91, 10000 Zagreb. Contractual responsibility lies with Nikton Development d.o.o..
Legal information and company detailsHotel digital marketing agency
Nikton Hospitality connects Google Ads and Meta Ads campaigns, booking analytics and reporting with direct bookings, revenue and acquisition cost. Contact Toni to discuss working together. SEO, content, digital profiles and website work are scoped separately to suit your hotel's needs.
Our guides explain how we work. Educational calculations and illustrations are not client results. Named references are published as public case studies, with context and limitations for the results shown.
Nikton Hospitality on LinkedIn
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Why we work exclusively with hotels
A hotel's digital system has its own logic: multiple markets, seasonality, different business units, a booking engine and management decisions that depend on reliable data. That is why we work exclusively in hospitality.
- -We understand the relationship between campaigns, the website and the booking engine.
- -We account for seasonality, occupancy and booking value.
- -We align digital activity with hotel management's needs.
- -We do not treat a hotel as a generic ecommerce project.
What an external digital department means
Your hotel gains a responsible lead and an organised way of working, without hiring an internal team for every digital function. We take on planning, execution, data quality checks and monthly conclusions for management.
In practice, we connect campaigns, tracking, booking analytics and partner coordination - website agencies, booking engine providers, developers and designers - so everyone works towards a shared goal: more valuable direct bookings.
How we differ from a traditional agency
- -We manage the relationship around business outcomes and priority KPIs, rather than numbers of posts or hours.
- -We go beyond advertising accounts to examine the website, booking journey and data quality.
- -We do not hand your account to a junior team after the sales meeting.
- -We focus on hospitality projects rather than working across every industry.
Our working principles
- Clear responsibility: Your hotel always knows who leads the work, what the priority is and who is responsible for delivery.
- Measurement before opinion: We base decisions on data that connects investment, bookings and revenue.
- Coordinating the whole system: Campaigns, the website, the booking engine and analytics must work together.
- Consistency over short campaign bursts: We build performance through a monthly rhythm of optimisation and management conclusions.
- Transparent communication: We communicate openly about what works, what does not and what comes next.
Experience in practice
Meneghetti Wine Hotel & Winery
The Meneghetti project developed a connected digital system bringing together campaigns, tracking, booking analytics and management reporting.
- -+117% revenue from direct bookings, GA4, June 2026 vs June 2025
- -+121% number of direct bookings, GA4, June 2026 vs June 2025
- -+69% number of sessions, GA4, June 2026 vs June 2025
The source is GA4. The comparison is June 2026 vs June 2025. Several business factors affect the percentages. Paid campaigns are one of them.
The company behind the brand
Nikton Hospitality is the specialist hospitality division of Nikton Development d.o.o.. Its focus is specifically on hotels and direct bookings, with a working methodology tailored to hotel management.
All contractual and operational responsibility remains with Nikton Development d.o.o., with one clear point of contact leading the work for your hotel.
How we work with a hotel
Nikton Hospitality is a hotel marketing agency based in Zagreb. We work remotely with independent 4- and 5-star hotels, including hotels in Austria and Germany.
Onboarding means access to Google Ads, Meta, GA4 and the booking engine, an agreed goal, a monthly report and one monthly conversation.
For hotels in Austria and Germany, reports, emails and documents are in German. Calls and meetings are in English.
We work with the booking engine the hotel already uses. Before we start, we check how the engine sends data to GA4 and what needs to be fixed.
A visit to the hotel in Austria or Germany is possible by agreement.
Monthly management from €1,200 + VAT. The starting scope covers one hotel and one agreed advertising channel - Google Ads or Meta Ads. It includes campaign optimisation, performance monitoring through the existing measurement system, a monthly report and one monthly conversation.
Find out where your hotel is losing direct bookings.
We will review campaigns, the hotel website, tracking and the booking journey, identifying the most important issues and opportunities for growth.
No generic sales presentation. The first conversation is based on your hotel's actual website, booking journey and digital setup.