Ongoing management
Campaigns, booking analytics, strategy and management reporting for hotels that need regular optimization and a clear monthly conclusion.
Services for direct bookings and your hotel's digital system
We work across three levels: ongoing monthly campaign and analytics management, project setup where systems need to be established, and additional services according to the hotel's needs. Each service has its own page with a clear scope, without generic packages.
Recommended starting point
A hotel audit before deciding the scope of our work
Most engagements begin with a free initial review. We then agree whether a detailed audit of the website, booking engine, campaigns, tracking and reporting is needed, and define its scope.
How the services work together
These are connected activities, with each service covering part of the journey from demand to booking.
Project setup
GA4 tracking, website specifications, an SEO plan or an audit, when a system needs to be established, validated or defined before ongoing work.
Additional services
Digital profiles and related activities as a complement to the wider hotel digital system, not as a generic full-service package.
Ongoing monthly management
Planning, campaigns, booking analytics and reporting within the agreed scope. The starting engagement covers one hotel and one advertising channel; additional services are agreed according to the hotel's goals.
Digital strategy for hotels
Monthly priorities, markets, seasonal calendar and coordination of campaigns, offers and digital activities focused on bookings.
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Google Ads for hotels
Campaigns focused on bookings and revenue - brand, non-brand, remarketing, markets and booking engine tracking.
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Meta Ads for hotels
Inspiration, remarketing and promotion of offers with a clear distinction of measured and assisted contribution to bookings.
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Booking engine analytics
Where guests abandon the booking journey, which channels convert and what affects direct booking revenue.
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Management reporting for hotels
One monthly overview of investments, bookings, revenue, cost per booking and priorities for the next period.
Learn moreInitial setup and project services
Usually charged separately from ongoing monthly management, when the hotel needs to establish, validate or define a foundation before or alongside the monthly engagement.
Hotel audit
The starting point for working together: the website, booking engine, campaigns, tracking, markets and reporting, without a generic sales presentation.
GA4 tracking for hotels
Reliable measurement from the website and campaigns through the booking engine to bookings and revenue - cross-domain tracking, ecommerce events and validation.
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Hotel website and booking UX
A specification for the hotel's sales journey: Book Now hierarchy, booking engine transition, mobile experience and tracking requirements.
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SEO and content for hotels
Organic and local visibility, content architecture and landing pages that lead to booking.
Learn moreAdditional hospitality services
Expanding digital reach within wider hotel collaboration when a hotel needs to align public presence, profiles or specific channels.
Hotel digital profile optimisation
Google, Tripadvisor, maps and other public profiles - accurate information, booking links, photographs and a measurable path to the official website.
Learn moreMonthly engagement - scope and price
Monthly management from €1,200 + VAT.
The starting scope covers one hotel and one agreed advertising channel - Google Ads or Meta Ads. It includes campaign optimisation, performance monitoring through the existing measurement system, a monthly report and one monthly conversation.
- - Management of one channel for one hotel: Google Ads or Meta Ads
- - Optimization of campaigns and remarketing within the agreed channel
- - Monitoring bookings and costs through the existing measurement system
- - Monthly report with recommendations for the next period
- - One monthly discussion on results and priorities
Advertising budget, initial setup, additional channels and production are not included in the starting monthly fee.
Before starting, we agree the goal, markets and campaign scope. Additional channels, markets or properties are agreed separately, with the fee agreed in advance.
Agreed and charged separately
- - Additional advertising channels, markets or properties outside the agreed scope
- - Initial hotel audit
- - Initial campaign setup, GA4/GTM measurement and reporting
- - Hotel website and booking UX consulting
- - SEO and content planning
- - Digital profile optimisation
- - Hotel website redesign or development, delivered by the website agency
- - Design, photography and video production
- - CRM implementation and automation
- - Booking engine licenses and provider costs
- - Media budget for advertising
Detailed hotel audits, tracking setup and reporting setup are agreed separately and charged according to scope and the condition of the existing system.
All services work towards one goal
More direct bookings with clear control over investment, through connected campaigns, the booking journey, tracking and management reporting. We do not promise to do everything in-house; we coordinate the website agency, booking provider and other partners when needed.
Find out where your hotel is losing direct bookings.
We will review campaigns, the hotel website, tracking and the booking journey, identifying the most important issues and opportunities for growth.
No generic sales presentation. The first conversation is based on your hotel's actual website, booking journey and digital setup.