We align Google, Tripadvisor, maps and other public hotel profiles so guests see a consistent offer, find the official website and can easily continue towards a direct booking.
Additional hospitality services
Nikton Hospitality is a hotel marketing agency based in Zagreb. We work remotely with independent 4- and 5-star hotels, including hotels in Austria and Germany.
Onboarding means access to Google Ads, Meta, GA4 and the booking engine, an agreed goal, a monthly report and one monthly conversation.
For hotels in Austria and Germany, reports, emails and documents are in German. Calls and meetings are in English.
We work with the booking engine the hotel already uses. Before we start, we check how the engine sends data to GA4 and what needs to be fixed.
A visit to the hotel in Austria or Germany is possible by agreement.
Monthly management from €1,200 + VAT. The starting scope covers one hotel and one agreed advertising channel - Google Ads or Meta Ads. It includes campaign optimisation, performance monitoring through the existing measurement system, a monthly report and one monthly conversation.
A consistent name, location, contact details, photographs and link to the official website help guests recognise the hotel and check its offer. Profile optimisation includes checking public information and the options permitted by the platform, with access from an authorised hotel representative.
The scope and fee for this service are agreed separately based on your hotel's goals, the current system and the access required.
AI illustration
A guest's first digital interaction with a hotel may begin outside its homepage. They may find the hotel through Google search, Google Maps, Tripadvisor, an OTA, a restaurant or spa profile, social media or a navigation app. There, they check the location, appearance, facilities, reviews, telephone number and booking link. Inconsistent information gives guests different versions of the same hotel.
Examples of problems include:
The problem is not only aesthetic. Inconsistency makes it difficult to find, reduces confidence and interrupts the way to the direct channel.
The guest expects the key information to be the same in each location. When the name, address, telephone, opening hours or hotel facilities differ between profiles, the guest must assess for himself which information is correct. This can have several business consequences:
Profile optimisation cannot guarantee a better ranking or more bookings. It can ensure that the hotel provides accurate, consistent and measurable information where guests most often discover it.
Not every profile is equally important for every hotel. Priority depends on location, markets, amenities and the way guests search for a hotel.
We assess profile optimisation beyond total views. Profile views and clicks are different from bookings.
Step 1
We identify relevant public profiles, ownership, data accuracy, links, content, photos and possible duplicates.
Step 2
We define official information, categories, amenities, descriptions, booking links and priorities for photos.
Step 3
According to the agreed scope, we make changes or coordinate the hotel team and partners and set measurable links when the platform supports them.
Step 4
We check published changes, document remaining restrictions and define who and how often to update individual profiles.
The initial optimization is the project phase. Periodic maintenance can be included in the wider scope of work.
A digital profile is often a stepping stone between search and the official website. Incorrect information, weak imagery or a link to the wrong page can interrupt the journey before the guest even reaches the hotel website.
A typical guest journey may include:
Consistent profiles support:
Profiles connect with SEO, the hotel website, GA4 tracking, Google Ads campaigns and digital strategy. Profile optimisation supports the website and booking engine by ensuring the first contact with the hotel does not disrupt the journey towards them.
We can review the quality of descriptions, photos, content and consistency of information on OTA profiles. We do not manage prices, availability, inventory, restrictions or daily channel management through this service. The necessary content changes can be prepared and coordinated with the hotel team or OTA partner.
SEO and hotel content focuses on the official hotel website, its structure, organic demand, landing pages and indexation. Digital profile optimization focuses on public profiles outside the website, such as Google Business Profile, maps, Tripadvisor, and other platforms. The services are complementary because the profiles affect local visibility and send users towards the official web.
Yes, when the hotel provides the appropriate access and when it is part of the agreed scope. In other cases, we prepare precise recommendations and a list of changes for the hotel team or partner. Some changes the platform may additionally check, change or refuse.
That depends on the agreed working model. Nikton Hospitality can define the selection, structure and priority of photographs and make agreed updates according to the access available. Producing new photographs is not included. For long-term maintenance, we recommend clearly assigning an internal person or partner responsibility for updates.
Daily response to all reviews is not a standard part of the service. We can prepare guidelines, templates and rules for different types of reviews and help with sensitive or reputationally important situations according to a special arrangement.
The initial audit and optimisation are usually a one-off project. Periodic reviews can form part of a wider ongoing engagement to check information changes, new duplicates and whether links, photographs and content are current.
Not always. A separate profile may make sense if a restaurant or spa has its own opening hours, entrance, contact details, audience or booking process. If it does not meet the actual requirements for a separate location, an additional profile may create duplicates and confuse users. We make a recommendation after reviewing the specific hotel.
We can identify the problem, prepare supporting evidence and submit or coordinate a request to remove, merge or correct a profile. Google makes the final decision, so we cannot guarantee the outcome or timeline.
We look at the combination of accuracy and consistency of data, clicks to the website and booking journey, profile interactions, calls, content quality, web behavior and bookings that can be authentically linked to a profile link. We clearly distinguish platform interactions from results measured on the website and in the booking engine.
No. Position and rating depend on platform, location, competition, guest experience and other factors that cannot be controlled. We can provide more accurate information, clearer links, better profile content and a structured maintenance process.
See how we helped Meneghetti Wine Hotel & Winery connect campaigns, the booking engine and direct booking results.
Hotel management
Google, Booking.com, Tripadvisor and the hotel's own website often show different information about the same property. Here is what tends to be inconsistent and why it undermines trust.
Direct bookings
A best rate guarantee holds only when the stay matches on both sides. An OTA price of 190 EUR and a website price of 200 EUR can both total 200 EUR once a 10 EUR city tax is added.
We will review Google profile, maps, Tripadvisor, relevant OTA profiles, information, photos and booking links and highlight the most important inconsistencies and priorities.
The first conversation is based on the actual public presence and digital system of your hotel, without generic sales presentation.
