Hotel marketing guides

Practical articles on direct bookings, campaigns, analytics and hotel management - for revenue teams, marketing managers and hotel directors.

Choose a guide based on your hotel's goals. Start by reading how to increase direct bookings, track the booking journey in GA4 or choose an agency for your hotel.

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  • A hotel wellness area with an indoor pool and towels on a bench - AI illustration.

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    Meta campaigns for hotel spas and restaurants

    Spas and restaurants have a different booking cycle from accommodation. Here is how to set up Meta campaigns that fill tables and appointments, not just the feed.

    ·4 min read
  • A boutique hotel staircase with terracotta, an arch and an olive tree - AI illustration.

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    Instagram advertising for boutique hotels

    A boutique hotel on Instagram sells an experience, not a bed. Here is how to set up ads that attract the right audience and measure bookings, not just engagement.

    ·4 min read
  • A phone showing a hotel terrace beside an espresso and notebook - AI illustration.

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    Meta remarketing for abandoned hotel bookings

    The guest who started booking but did not complete the booking is one of the hottest leads. Here's how to set up Meta remarketing for an abandoned checkout.

    ·3 min read

Need a clearer view of your bookings and campaigns?

A hotel audit or case study can help assess where your hotel is losing data, bookings and opportunities to make better decisions.

Request a hotel auditView the case study

Find out where your hotel is losing direct bookings.

We will review campaigns, the hotel website, tracking and the booking journey, identifying the most important issues and opportunities for growth.

Request a hotel audit

No generic sales presentation. The first conversation is based on your hotel's actual website, booking journey and digital setup.