Practical articles on direct bookings, campaigns, analytics and hotel management - for revenue teams, marketing managers and hotel directors.
Choose a guide based on your hotel's goals. Start by reading how to increase direct bookings, track the booking journey in GA4 or choose an agency for your hotel.
Analytics and tracking
Phobs runs on its own domain. Without cross-domain measurement GA4 loses the guest's source, and the purchase is easily counted twice. On 15 of 21 Phobs booking pages we found neither GA4 nor GTM.
Analytics and tracking
A hotel dashboard proposal that links bookings, costs, and next decisions. Customize metrics and rhythm to suit your team’s needs.
Analytics and tracking
How to compare PMS, booking engine, GA4 and ad platforms: common definitions, booking status and explained differences.
Analytics and tracking
When hotel measurement benefits from server-based processing, what should be agreed with the engine supplier and how to estimate the cost without promising complete data.
Analytics and tracking
A measurement plan template for a hotel booking engine: events, triggers, parameters and validation. Includes an abandonment calculation example and the limits of what it shows.
Analytics and tracking
Four events on the booking engine and the guest's source. From them a manager sees where guests drop off: at the rate, at the details or at payment. 64% of booking pages in our check have no tag at all.
A hotel audit or case study can help assess where your hotel is losing data, bookings and opportunities to make better decisions.
We will review campaigns, the hotel website, tracking and the booking journey, identifying the most important issues and opportunities for growth.
No generic sales presentation. The first conversation is based on your hotel's actual website, booking journey and digital setup.
