Google Ads
Seasonal Google Ads budget planning for hotels
An even monthly Google Ads budget for a highly seasonal hotel spends money when demand arrives organically and leaves too little funding to fill quieter dates.
·5 min read
Hotel marketing guides
Practical articles on direct bookings, campaigns, analytics and hotel management - for revenue teams, marketing managers and hotel directors.
Choose a guide based on your hotel's goals. Start by reading how to increase direct bookings, track the booking journey in GA4 or choose an agency for your hotel.
Google Ads
Google Ads
Negative keywords in hotel campaigns
How to exclude irrelevant queries without blocking guests who can book: types of matches, level of application and working record of decisions.
·3 min read
Google Ads
Google Hotel Ads for independent hotels
Google Hotel Ads shows a hotel's price and availability on Google. It is useful when the click can finish as a booking on the hotel's own site.
·3 min read
Google Ads
Google Ads hotel account structure: brand, non-brand and remarketing
One account, one campaign, every search type mixed together: the Google Ads report then looks good on paper, but management cannot decide where to increase or reduce the budget.
·4 min read
Google Ads
Google Ads for hotels: brand vs non-brand campaigns
Brand and non-brand campaigns play different roles in hotel marketing. Here is how to separate them, track them and interpret the results.
·4 min read
Need a clearer view of your bookings and campaigns?
A hotel audit or case study can help assess where your hotel is losing data, bookings and opportunities to make better decisions.
Find out where your hotel is losing direct bookings.
We will review campaigns, the hotel website, tracking and the booking journey, identifying the most important issues and opportunities for growth.
No generic sales presentation. The first conversation is based on your hotel's actual website, booking journey and digital setup.