Hotel marketing guides

Practical articles on direct bookings, campaigns, analytics and hotel management - for revenue teams, marketing managers and hotel directors.

Choose a guide based on your hotel's goals. Start by reading how to increase direct bookings, track the booking journey in GA4 or choose an agency for your hotel.

Direct bookings

  • A revenue manager compares the same room and terms across two sales channels.

    Direct bookings

    Rate parity hotels: a rate parity check on one stay

    Rate parity hotels compare the same room and the same rules. A website price of 180 EUR and an OTA price of 200 EUR differ by 20 EUR, which is 10% of the OTA price.

    ·3 min read
  • A hotel marketer verifies how a hotel appears in search, an answer panel and chat.

    Direct bookings

    SEO, AEO and GEO for hotels: getting into Google and ChatGPT

    Guests ask Google, and more and more often ChatGPT. A hotel needs three things: pages a search engine understands, clear answers to guests' questions and the same facts everywhere. Only 15% of Croatian hotels in our check have Hotel schema.

    ·3 min read
  • A revenue manager compares the cost of an OTA booking with a direct booking.

    Direct bookings

    Booking.com commission and the cost of a direct booking

    On a 1,000 EUR stay a 15% commission is 150 EUR. A direct booking is not free, but it has a limit: as long as media per booking stays below 110 EUR, the website is cheaper than Booking.com. Direct bookings are also cancelled half as often.

    ·3 min read
  • A guest revisits a boutique hotel offer after an earlier website visit.

    Direct bookings

    Hotel remarketing: an ad for the guest who saw a room

    Remarketing makes sense for people who saw a room or started a booking. Not for every website visitor. Audience, a 14 day window, excluding guests who booked, and a frequency cap.

    ·3 min read
  • A guest books a stay directly on a boutique hotel website.

    Direct bookings

    How to increase direct bookings: 6 checks from 84 Croatian hotels

    Before the next ad, check six things: your own rate on Google Hotels, parity, a reason to book direct, engine measurement, German language and brand searches. These are the points where Croatian hotels most often lose the guest.

    ·3 min read
  • A hotel key, calculator and notebook on a stone counter - AI illustration.

    Direct bookings

    What does a hotel booking really cost?

    The cost per booking includes more than the media budget. Here’s how to calculate and compare it with the OTA commission without the illusion of free direct bookings.

    ·4 min read

Need a clearer view of your bookings and campaigns?

A hotel audit or case study can help assess where your hotel is losing data, bookings and opportunities to make better decisions.

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Find out where your hotel is losing direct bookings.

We will review campaigns, the hotel website, tracking and the booking journey, identifying the most important issues and opportunities for growth.

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No generic sales presentation. The first conversation is based on your hotel's actual website, booking journey and digital setup.