Practical articles on direct bookings, campaigns, analytics and hotel management - for revenue teams, marketing managers and hotel directors.
Choose a guide based on your hotel's goals. Start by reading how to increase direct bookings, track the booking journey in GA4 or choose an agency for your hotel.
Booking engine
The booking engine is where the guest completes a reservation for the hotel. The channel manager sends rates and availability to OTAs. Phobs still needs its role confirmed.
Booking engine
How to choose a supported GA4 integration for your booking engine, connect domains and agree event validation before using the data for marketing.
Booking engine
Guests who abandon the booking engine have already shown interest. Learn how to segment abandonment, find causes and prioritise the changes with the greatest impact.
Booking engine
A “no availability” message is not always accurate. It often reflects a problem with synchronisation, inventory rules or the booking engine display. Here is how to diagnose it.
Booking engine
Check your mobile path from your ad to your booking confirmation: dates, prices, data entry, payment and measurement. A practical procedure for hotel and booking engine suppliers.
Booking engine
Checkout in the booking engine is the last step before revenue. Here’s where hotels lose guests, what to test and how to measure the effect of optimization without guessing.
A hotel audit or case study can help assess where your hotel is losing data, bookings and opportunities to make better decisions.
We will review campaigns, the hotel website, tracking and the booking journey, identifying the most important issues and opportunities for growth.
No generic sales presentation. The first conversation is based on your hotel's actual website, booking journey and digital setup.
